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Will Birmingham play in the Women's Football League Association?

August 19, 2020
It is reported that Birmingham will have an inaugural franchise in the proposed Women's Football League Association. The nationwide, full tackle, women's professional football league plans to kickoff in May 2021.

     Women's Football League Association logo
The league is the creation of SHE Beverage, makers of SHE Beer ("The Queen of All Beers") and other beverages, as one of many ventures planned for the future. The league professes two main goals; to empower women by paying them a salary commiserate to male athletes and to create a celebrity entertainment driven source of entertainment.

The Bombshells ownership has not been released, but Peggy Bonfield has been reported as a part-owner.

The league hopes to have 32 teams spread across the nation, split evenly between two conferences.

Each team will play in 10 regular season games. A playoff will occur, sending the top two teams to the championship game which will be known as the Diamond Bowl. Featured games of the week will be played on Wednesday nights.

Fans can expect 12-minute quarters and 20-minute halftimes featuring high-end entertainment.

Each team will have 55 players on their roster.

  Santia Deck
While the league bills itself as full tackle, rules will be added to prohibit helmet to helmet contact. If a player participates in helmet to helmet activity, they will be immediately dismissed from the game. Furthermore, that player will be fully dismissed from the entire league. It is unknown if the ban is for the rest of the season or permanently.

In January of this year, the WFLA made history when the league's Los Angeles Fames signed fitness guru Santia Deck as the first woman to ever sign a mulit-million dollar contract to play football. Deck is known as "Queen of the Abs" and has been a major success in track, rugby, and flag football.

Terms of the deal were not fully reported, however.

Joining Birmingham in the Eastern Conference will be Atlanta, Baltimore, Boston, Charlotte, Chicago, Cleveland, Detroit, Miami, Milwaukee, Nashville, New Jersey, New York, Philadelphia, Pittsburgh, and Washington DC.

The Western Conference will have teams located in Albuquerque, Dallas, Denver, Houston, Jacksonville, Kansas City, Las Vegas, Los Angeles, Minnesota, New Orleans, Phoenix, Portland, Salt Lake, San Diego, San Francisco, and Seattle.

September 22, 2020
The Birmingham Bombshells release a new logo.

March 22, 2021
A press release from the league is issued stating they have decided to push the opening season to May 2022.

Team owners met with the league's CEO and commissioner and decided to embark on a period of promotional activities to acclimate both players and fans to the proposed league.
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Contact Gene Crowley
Last update: December 17, 2021